India, with its Higher consumer base and topography is first choice of any International brand Worldwide. Our Country having unity in diversity in many aspects but it’s also highly tough for any brand or company to launch their products in Indian Market because of Its uneven topography and taste.
On every 100 KM, Our Language or Food or Living Habits changes and It makes situation more worse for Companies to identify their potential market area wise.
No Company can spread their products and generate sustainable growth in absence of their robust distribution network. Strong connectivity between Brand & Consumer is highly required which comes majorly by experience the product first or by hearing the Brand name via various sources through vivid marketing activities done by Companies time to time.
Efficient Distribution network allow brand to spread its reach in niche and corner of the market which assures repeat demand of the product as well as sustainable growth.
Selection of appropriate Distributor at various stages is highly critical and plays important role in success of any brand in that particular market, selection process of wise distributor should cover Market feedback on Services, Finances, Staff behaviour, Market involvement, timely delivery and credit line as per company policy. The best entity to take feedback from is the Retailer to whom that particular distributor is providing services with his existing setup. This will give you space to choose the best one out of shortlisted options.
Always remember, Any Channel Partner or Distributor is as important as employee of the company, so choose your distributors wisely before appointing them.