The decision of marketing and selling through the channel can be challenging, because the choice you make about whom to partner with can make or break you. At almost every level you have to ensure that you have chosen the right category of partners. As you do your research to fins channel partners in Indore, you need to make sure that each partner is a good fit operationally, philosophically and in terms of ability to perform.
Below are three steps to get you started.
Start With The Target Audience
Everything comes back to the client, so it makes sense to begin your search by looking at their needs. When thinking about how to identify channel partners, first determine how your clients buy and use your products. Find out what is creating gaps in their experience and how it could be filled by a channel partner? What type of additional support and facilitation do they need to get access to your products more easily and freely?
As much as possible, talk directly with the people who are in the trenches. Client interviews can prove really helpful, but don’t underestimate the value of talking with internal resources like your technical support teams and client support team. These people will be able to give you the correct information of exactly where clients need more help or are suggesting complementary services and products that might be best delivered by a channel partner.
Determine Potential Partner Roles
Once you have a sense of client needs in the context of your product, you can start to research the different functional roles that assist clients meet the needs. Who externally is already working with your clients, offering support and guidance on matters related to your product? There are probably the organizations you want to partner with.
Additionally, considering the different functional roles channel partners play, you must also consider potential partner types in terms of the value you can bring to their business. How can you assist each potential partner type grow their business by scaling or expanding services? What type of support you can provide that will help them succeed against their own business goals?
Define Your Ideal Partner
Once you have decided what type of a channel partner you want, you can be more specific about how to define your ideal partner. You may use criteria like niche focus, service offering, audience scope and location to assist you further define which potential partner will be best for your business.
By following the above mentioned approach, you can easily find right channel partners in Indore. Or the simplest way is to get in contact with BusinessSaathi and let professionals help you find the right channel partner in Indore.