There has been a huge rise in fast food chains and restaurants in the past decades. Especially the working class depends majorly on the fast food chains for their meals. Not only working class, but people have a huge dependency on fast food during holidays, weekends and special occasions.
However, there is a change witnessed in customer’s eating patterns when it comes to fast food. Nowadays, people are seeking fresh and healthy fast food rather than fried and fatty foods.
Requirements of Customers
The change in customer requirement can be witnessed on the wrappers of food products and content of food products. Customers require the nutritional value and calories of the food. Major food franchises are working hard to develop healthier and nutritive meal options for health conscious consumers. This makes it important for the franchises to provide fresh fast food.
Definition of Fresh food in the FMCG distribution and fast food industry
It is important for the current fast food franchises as well as the forthcoming franchises to alter their menus as per the consumer’s requirements. As the consumers nowadays are switching towards healthy and fresh meals, their desire has made the franchises offer fresh and health food options
Subway franchise suggests the consumers to consume “fresh food” and thus is catering the consumers with healthier options. They have fresh and fit food options for kids like juices and healthier ingredients
Other restaurant franchises or fast food franchises like pizza hut, McDonald’s, Taco bell have included healthy food items and vegetarian options for consumers. These franchises also have removed trans fat and artificial flavours form foods to promote fresh and natural ingredients
A lot of fast food franchises have initiated the trend of supplying fresh and healthy food. However, there are some franchises dedicatedly working to supply fresh food. Also there are some growing food franchises that focus on supplying fresh food.
The menu of such restaurants includes salads, yogurt, juices, and fruits for providing nutritious foods. The restaurants are also designed with eco-friendly tools and operate on less energy. This is a revolutionary change in the fast food franchises.
Use of Fresh Vending Machines
Most of the fast food franchises also serve snacks and drinks through vending machines. A lot of consumers don’t trust vending machines with freshness and thus, there are food franchises that have discovered new ways to keep the ingredients of the vending machine fresh and healthy for a long span.
Vending machines offered by Naturals2Go have invented new techniques to provide fresh snack options to the consumers.
Fresh Food is The Latest Trend
Next time you go for some fast food, check the freshness of the food that is offered in there. Fresh food is the basic right of consumers and this fact has enthused fast food franchises to offer fresh and nutritive foods.