What is Advertising?
Advertising is a market strategy involved in giving a space in order to promote a product, service, or cause. The basic aim of advertising is to reach the targeted audience and entice them to purchase the company’s product and service. However, Advertising in Branding is very important to establish in market.
Adevertisement is a form of paid and unpaid communication to the customer about the company’s product and services. However, this form of advertisement can be done through various means like, Print Media, Digital Media, Social Media, Outdoor Advertising, or Product/Brand Integration.
Objective of Advertising
1. Advertisements are used to increase brand exposure and brand awareness in the market. Advertisements provide a brief overview and attract potential customer towards attaining the business goals.
2. Advertisements not only focused on brand buildings. It also increases sales, generates demand in the market, increase customer base, changes customer opinion, etc.
3. Advertisements fascinate and persuade the customer to purchase the product and services offered. It also develops a favorable attitude towards the product.
What is Branding?
Branding is a market place where a company introduces its name, trademark, and products/services. All these belongings could easily identify company uniquely. As well as, it helps to identify the product/service and represent it in a different way from other products and services.
Branding is a way to distinguish yourself from the competitors and give an impressive representation that what you offer is a good choice for customers. Branding Increases business value by generating business prospects. Strong branding generally gives a positive impression of company among customers and competitors as well.
However, for a great branding the marketing through word-of-mouth will be company’s most effective advertising technique.
Importance of Advertisement in Branding
1. Generates New Customer:
Advertisement generates a good opportunity of getting new customers. The overview and information about product spread among target audiences eases the task and influences people to become consumers. A consumer can also be a advertiser by narrating his experience with the specific product and services. As a result, it increases the source of branding as well as customer satisfaction.
2. Develops Trust within the Marketplace:
The good feedback and customer experiences along with influential advertisements develops the level of trust in the market. A subtle and appropriate way of advertising gives an impression of being an industry expert. This gives a hand on benefit to the company due to which, people trust the company and its services.
3. Eases Product Differentiation:
Advertisement eases the product differentiation among the target audience. In the market, a number of similar products are available in the market. Therefore, advertisement eases the customers’ problem of product distinction.
4. Increases Goodwill:
Advertisement always follows a message and delivers to the wide audience. Therefore, an advertisement for any product or services is always recommended to be in nice humor and carries positive image of product as well as a competitive product too. A good message along with advertisement of products always makes a positive image and attracts customers towards products.
5. Value for Money:
Advertisement always reaches a wider audience in a go. Therefore, this huge customer coverage of product with a single advertisement inferences to be a value of money initiative.
6. Reduces Customer Turnover:
A quality product and relevant advertising method always results into reduction of customer turnover. As the product is of good quality and it has been represented to the target audience in an appropriate manner. As a result, it will definitely be a positive outcome with less customer turnover.
Effective Advertising Strategies to build Branding
An effective and a well planned way of advertising always results into good branding. Usually, nowadays Social Media advertising and Digital Advertising on television are very common and effective in the market. Millions of users are available on Internet through Social Media. So, reaching the target audience for advertising and branding through Social Media has become a prevalent phenomenon nowadays.
A part from this, a great amount of people are still connected with Television at different time-slots. So, the branding of any product through advertisement could be done on Television. As well as, the advertisement many a times prove to be a great achievement in branding and reaching the target audiences.
In addition to this, make sure you provide good and correct information to the customer through advertisement. As a result, misleading information’s through advertisement might eventually give you positive results. However, after a period of time you are going to lose a lot i.e. more than you have earned. So, always try to retain the customer faith and trust but with true information’s only. As a famous saying, slow and steady wins the race.