Case Study: Successful Campus Recruitment at IPS Academy by Business Saathi

Introduction
In today's competitive job market, finding the right talent is crucial for companies looking to expand and maintain their growth trajectory. Recognizing this, Business Saathi, a leading business consultancy, took on the challenge of organizing a campus recruitment drive at IPS Academy, a prestigious MBA college in Indore. The initiative not only aimed at bridging the gap between industry requirements and fresh talent but also marked a historic moment for Hamdard India Limited, a renowned healthcare company.

The Challenge
Hamdard India Limited had never previously conducted on-campus recruitment for their sales and distribution division. The company was looking to expand its workforce with fresh, dynamic talent, but needed a structured approach to identify, train, and onboard the right candidates.

Business Saathi was tasked with organizing the recruitment drive and ensuring that the selected candidates were well-prepared to take on their roles. The key challenges included:

Identifying Suitable Talent: Finding the right candidates from the large pool of MBA students at IPS Academy.
Training: Preparing the selected candidates with the necessary skills and knowledge, both on and off the field, to ensure a smooth transition into their new roles.
Coordinating with the Company: Aligning the recruitment process with Hamdard India Limited’s expectations and requirements.
Approach and Strategy
Collaborating with IPS Academy:

Business Saathi worked closely with the placement cell of IPS Academy to shortlist potential candidates. The focus was on identifying students who exhibited strong communication skills, a keen understanding of sales and distribution, and a passion for the FMCG industry.
Customizing the Recruitment Process:

To meet the specific needs of Hamdard India Limited, Business Saathi designed a comprehensive recruitment process. This included:
Aptitude Tests: To assess the analytical and problem-solving skills of the candidates.
Group Discussions: To gauge their ability to communicate effectively and work in a team.
Personal Interviews: To evaluate their individual strengths, career aspirations, and cultural fit with the organization.
Involvement of Mr. Nitin Deshkar:

The presence of Mr. Nitin Deshkar, the then Regional Head of Hamdard India Limited, added immense value to the recruitment drive. His insights and active participation helped ensure that the recruitment aligned with the company’s strategic goals.
Training and Onboarding:

Once the candidates were selected, Business Saathi conducted an extensive training program. This included:
On-Field Training: Providing hands-on experience in sales and distribution to familiarize the recruits with real-world challenges.
Off-Field Training: Covering essential skills such as communication, product knowledge, and customer relationship management.
Continuous Support:

Business Saathi maintained close communication with both the candidates and Hamdard India Limited throughout the training period to address any concerns and ensure a smooth onboarding process.
Results and Impact
Historic Achievement: For the first time in its history, Hamdard India Limited recruited seven on-role employees from a campus recruitment drive. This marked a significant milestone for the company, showcasing its commitment to bringing in fresh talent.

Successful Onboarding: All seven recruits were successfully trained by Business Saathi and integrated into Hamdard India Limited’s sales and distribution team. The training program equipped them with the skills and knowledge needed to excel in their roles from day one.

Positive Feedback: Both the recruits and the company expressed high satisfaction with the recruitment process and the training provided. The new employees were well-prepared and quickly adapted to the company’s culture and expectations.

Strengthened Relationships: The success of this initiative strengthened Business Saathi's relationship with both IPS Academy and Hamdard India Limited, opening doors for future collaborations.

Conclusion
The successful campus recruitment drive at IPS Academy by Business Saathi not only provided Hamdard India Limited with a strong team of young professionals but also set a precedent for how effective campus recruitment can be when approached strategically. This case study highlights Business Saathi’s expertise in recruitment, training, and consultancy, showcasing our ability to deliver results that align with the specific needs of our clients.

Through careful planning, targeted training, and a commitment to excellence, Business Saathi has once again demonstrated its capability to bridge the gap between academia and industry, ensuring that both the company and the recruits benefit from the collaboration.