Case Study: Rooprang's Expansion with "My Little Dukaan"

Client Overview: Rooprang, a well-established brand in kids' fashion, accessories, and apparel, has been a household name since 1963. With a strong presence through eight stores in and around Indore, Rooprang has earned a reputation for quality and style. To further build on their legacy, Rooprang is now expanding their operations by introducing a new vertical called "My Little Dukaan." This new venture will offer a curated selection of accessories, toys, and apparel specifically for newborns and children up to 5 years of age.

Challenges:

Franchise Expansion: Rooprang needed to ensure that the expansion into franchising was both sustainable and profitable.
Market Positioning: As they ventured into a new segment, it was crucial to maintain their brand identity while appealing to a different target audience.
Franchise Partner Onboarding: Identifying and attracting the right franchise partners was essential to the success of "My Little Dukaan."
Financial Transparency: Ensuring that potential franchisees had a clear understanding of the financial benefits and risks was vital for building trust and securing commitments.
Our Role:

Franchise Model Development:

Business Saathi worked closely with Rooprang to create a comprehensive franchise model. This model was tailored to Rooprang’s brand strengths and market positioning, ensuring that franchise partners could replicate the success of the original stores.
We developed operational guidelines, marketing strategies, and brand standards to ensure consistency across all franchise locations.
The model also included detailed support structures for franchisees, such as training programs and ongoing business support.
ROI Analysis:

To provide clarity and transparency to potential franchise partners, Business Saathi prepared detailed ROI (Return on Investment) sheets.
These ROI sheets highlighted the financial projections, investment requirements, and expected returns, giving franchise partners a clear understanding of the business potential.
We also offered customized financial plans based on different store formats and locations, helping Rooprang present a flexible yet reliable franchise opportunity.
Lead Generation:

Leveraging our extensive network and expertise in lead generation, we helped Rooprang identify and attract potential franchise partners.
Our marketing campaigns targeted aspiring entrepreneurs and investors who were a good fit for the brand, ensuring a high level of interest in the franchise opportunity.
We organized events and meetings to engage with prospects, providing them with in-depth information about the brand and the benefits of partnering with "My Little Dukaan."
Conclusion: The collaboration between Business Saathi and Rooprang has laid a strong foundation for the successful launch and expansion of "My Little Dukaan." Through our strategic consultancy services, Rooprang has developed a robust franchise model, provided financial clarity to potential partners, and generated significant interest in the new venture. This partnership showcases Business Saathi's commitment to helping brands achieve sustainable growth and market expansion.

Interested in Expanding Your Business? If you're looking to expand your business, contact Business Saathi to explore how our consultancy services can help you achieve your goals. From franchise development to strategic planning, we offer comprehensive solutions to drive your success.